Usability Research Expertise Serving Digital Performance
Marc Badran
Founder and CEO of UXOP
UXOP is a consulting and research firm specialized in Usability Research that stands out for its commitment to the continuous, agile optimization of the digital user experience.
Founded by Marc Badran, UXOP places the
end user at the heart of digital strategies, drawing on
innovative methods and rigorous analysis of user behaviors and needs.
Through this approach, UXOP helps companies deliver intuitive, seamless, and impactful experiences that drive satisfaction and customer loyalty.
To meet the demands for responsiveness and efficiency, UXOP developed UXPrime in partnership with Toluna—a major player in consumer research that combines a proprietary panel, automation technology, and expert guidance.
UXPrime is an innovative user-experience optimization solution, designed to be
operational, fast, and cost-effective. It enables companies to
obtain a rapid, precise evaluation of their user experience so they can adjust products and services in real time.
This solution makes user-experience studies accessible and directly actionable, even in environments where speed of execution is essential.
Alongside his work with UXOP,
Marc Badran also helped shape the field as co-founder and Associate Director of Axance (2000–2011).
A pioneer in France in observing and analyzing the
digital user experience, Axance contributed to the introduction and structuring of user-centered design. The company was at the forefront of UX Research methodologies, paving the way for new practices in
evaluation, optimization, and
design of digital interfaces centered on usage, needs, and user expectations.
This track record has enabled Marc to play a key role in the evolution of user-experience research in France and to influence companies’ digital strategies over the long term.
The Partnership with Toluna
After exploring several collaborations with digital agencies,
UXOP chose to partner with
Toluna.
This strategic partnership combines the respective
UX Research capabilities of Toluna and UXOP to offer our clients end-to-end support with agile, innovative research solutions—both qualitative and quantitative—for the
optimization and management of the user experience, in France and internationally.
UXOP and Toluna Client Experiences
UXPrime – An Innovative Solution for Optimizing User Experience
Developed
in partnership with
Toluna,
UXPrime is an expert solution in Usability Research,
dedicated to the
continuous optimization of user experience.
It supports project teams in the design and evolution of digital interfaces through a structured and effective approach.
UXPrime is based on a proven methodology that combines
expert consulting,
expert evaluation, and
user testing.
This approach enables the
rapid
identification of usability issues
and the formulation of
optimization recommendations aligned with users’ real needs and expectations.
Why Choose UXPrime?
- A practical, fast, and cost-effective solution that delivers concrete results
- Expertise 100% dedicated to usability
- An agile and iterative approach that supports continuous UX optimization
- High-performance, impartial expertise and evaluation tools
- Strategic and operational decision-making accelerated by the efficient use of user feedback
