UXOP — Usability Research Expertise Driving Digital Performance
UXOP is a consulting and research firm specialising in Usability Research, distinguished by its commitment to the continuous, agile optimisation of the digital user experience.
Founded by Marc Badran, a pioneer of the discipline in France, UXOP places the end user at the heart of digital strategy, relying on
innovative methods
and
rigorous analysis of user behaviours and needs.
Thanks to this approach, UXOP enables companies to design intuitive, seamless, and efficient digital journeys — powerful levers for customer satisfaction, loyalty, and competitiveness.
Expert Usability Research Partners with Toluna
After exploring various partnership options with several digital agencies, UXOP chose to collaborate with Toluna.
This partnership combines the respective expertise of
Toluna and UXOP in
UX Research, offering clients
end-to-end support with agile, innovative research solutions — both
qualitative and quantitative — for
optimising and directing the user experience, in
France and internationally.
Within this framework, UXOP works alongside Toluna’s UX Research Unit, bringing both its
experience and the
resources of its expert network.
A specialist in Usability Research, UXOP contributes to projects through
specialised consulting, expert review, and user testing.
UX Research Clients
The collaboration between UXOP and Toluna is built on a rich and varied client track record, developed with leading companies across every sector: banking and insurance, retail, transport, energy, telecoms, media, healthcare, luxury, and the public sector.
This diversity illustrates our ability to support both global corporations and national or specialised businesses, adapting our UX Research methodologies to each context.
UXPrime — An Innovative, Cost-Effective Solution for Optimising the User Experience
Developed
in partnership with
Toluna,
UXPrime is an expert solution in Usability Research,
dedicated to the
continuous optimisation of user experience.
It supports project teams in the design and evolution of digital interfaces through a structured and effective approach.
UXPrime is based on a proven methodology that combines
expert consulting,
expert review, and
user testing.
This approach enables the
rapid
identification of usability issues and the formulation of
optimisation recommendations aligned with users’ real needs and expectations.
Why Choose UXPrime?
- A practical, fast, and cost-effective solution that delivers concrete results
- Expertise that's 100% dedicated to usability
- An agile and iterative approach that supports continuous UX optimisation
- Efficient,
impartial expertise and evaluation tools
- Strategic and operational decision-making is accelerated by the efficient use of user feedback
