UXPrime — An Innovative, Cost-Effective Solution for Optimising the User Experience
In a context where digital interfaces evolve rapidly and user expectations are rising, companies need reliable, agile solutions to ensure a user experience that is effective, seamless, and differentiating.
UXPrime meets this need with a
comprehensive evaluation and optimisation solution, developed in partnership with
Toluna.
Designed by Usability Research specialists, it targets teams involved in the
design and improvement of digital interfaces.
Built to integrate naturally into projects, even in constrained environments, UXPrime makes it possible to quickly detect points of friction, validate design choices, and steer decisions based on concrete user feedback.
It combines methodological rigor with operational flexibility, providing customised, impartial, and directly applicable evaluation tools at every stage of the project.
An Innovative, Efficient Solution
UXPrime is founded on a responsive, agile, iterative approach that enables continuous evaluation and faster, easier decision-making.
Its key strengths include:
Flexible engagement model
Adapts to project-team needs
Collaborative results debriefs
Foster stakeholder engagement
Concise, actionable study report
Immediately usable
Shorter timelines and reduced costs
Optimised schedules and resources
The goal is to provide teams with expert guidance and efficient, impartial, and tailored evaluation tools to guarantee an optimal user experience.
A Modular, Adaptable Approach
UXPrime is structured around three essential, complementary commitments:
On-Demand Expertise
Personalised usability support tailored to the project’s needs.
Expert Review
In-depth analysis conducted by usability experts.
User Testing
Evaluation of key journeys using concrete
feedback from a representative user panel; identification of improvements in usefulness and usability.
These engagements form a comprehensive, customisable framework for optimising digital usability.
They can be complemented, using the same approach, with other qualitative and quantitative evaluation programs as needed.
A Solution Applicable at Every Key Stage of Interface Design
UXPrime is designed to easily,
quickly, and
iteratively integrate evaluation mechanisms for your digital interfaces.
The objective is to stay as close as possible to users’ expectations,
needs, and
real-world usage, delivering a high-quality, realistic digital experience.
UXPrime adapts to multiple situations:
- Existing and/or competitor online interfaces
- Mockups or prototypes
- Finalised versions of interfaces before go-live (beta testing)
A User-Centred Approach for Informed Decisions
Integrating UXPrime from the earliest phases of design enables product and development teams to make evidence-based decisions grounded in concrete user feedback.
With regular evaluations, points of friction can be
identified and corrected before they impact the final user experience.
This
proactive approach not only improves
user satisfaction; it also
optimises costs and delivery timelines.
Expert Support Throughout the Project
UXPrime goes beyond interface evaluation, providing expert usability support at each key phase:
- Selecting the most appropriate evaluation plan for goals and constraints
- Fixing usability issues early in the design phases
- Verifying the testability of interfaces before evaluation
- Following up on results post-evaluation to drive
continuous improvement
UXPrime: A High-Value Solution
Through rapid, regular evaluation of the user experience, UXPrime helps companies design high-quality digital interfaces that deliver tangible benefits.
A Differentiating Competitive Advantage
In a market where user experience is a key competitiveness criterion, UXPrime helps companies stand out and foster loyalty by ensuring a seamless, persuasive experience.
Improvements to Key Performance Indicators
An optimised user experience directly influences
performance and profitability for digital products.
UXPrime helps impact several strategic KPIs:
- User engagement and satisfaction
- Conversion rate
- Satisfaction rate
- Recommendation rate (Net Promoter Score — NPS)
- Retention and churn rate
- Time to resolution
- Economic Optimisation
Return on investment (ROI) - Customer acquisition cost (CAC)
- Support cost reduction
Significant Savings in Design and Production
By integrating an iterative evaluation and optimisation process for the user experience, UXPrime enables teams to make more precise,
responsive decisions, thereby limiting costly fixes
late in production:
- Fewer corrective interventions: fewer late-stage adjustments
- Optimised development costs: more controlled, efficient design
On-Demand Expertise
This original on-demand usability expertise program offers tailored support designed to meet the specific needs of your teams involved in designing, improving, or redesigning your digital interfaces.
Drawing on the expertise of our
Usability Research specialists, this service provides
responsive, flexible support adapted to
every stage of your projects.
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Expert Review — Flash
An agile, rapid engagement that enables our usability experts to work remotely with the project team on short notice, addressing urgent evaluation needs.
Expert Review — Essential
An in-depth qualitative analysis of your digital interfaces, whether already online or in an advanced design phase.
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User Testing — Flash
Based on usability testing principles and inspired by design-sprint methodology, the User Testing — Flash is designed to quickly identify and effectively analyse the main usability issues in a specific section of your in-design digital interface.
User Testing — Essential
This user experience evaluation is a central component of the UXPrime solution.
It enables observation and analysis of interactions by a
representative panel from your core target audience, in realistic conditions across the
main user journeys.
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