The Valuable Knowledge Capital of User Experience

UXOP has chosen to develop an Atomic Usability Research  solution, a specific variant of the Atomic UX Research  approach.

This choice affirms the company’s intent to stay at the heart of its expertise, that of capitalising on and leveraging know-how generated by user experience research.


Atomic Usability Research consists of breaking down, classifying, and connecting information collected during usability studies.

This method does not merely analyse data in isolation: it relates findingsbrings to light emerging trends, and maximises impact in the context of strategic decision-making.


By going beyond the limits of traditional, study-by-study approaches, Atomic Usability Research builds a global, coherent, cumulative view.

It turns every observation into a durable, reusable knowledge base that creates long-term value.

Granular Organization for a Holistic View

Atomic Usability Research relies on a structured, four-level breakdown of data:


User Experiences

“What they did…”
Observed user actions.

Facts

“Which tells us that…”
Verified observations.

Insights

“Which makes us think that…”
Interpretation of facts to derive learnings.

Conclusions

“…therefore, we will do this.”
Concrete actions based on the insights.

This process clarifies information and facilitates user-centered decisions.

Innovation Driven by Experience and Collaboration

The tools and practices associated with this methodology are still evolving, but their potential is already considerable. Playing an active role in this pioneering trajectory — especially in France — demonstrates a strong commitment to excellence in user-experience management.


These tools make it possible to:

  • Centralize enriched data (facts, experiences, insights) in a user-experience knowledge base;
  • Connect this data through logical, cross-cutting relationships;

  • Tag each entry using relevant criteria: topic, component, device, country, priority, etc.

Beyond structuring, these knowledge bases facilitate cross-team collaborationtransfer of know-how, and the sustained use of results.

The Benefits of Atomic Usability Research

Adopting Atomic Usability Research means embracing continuous improvement of the user experience through better knowledge management. Key benefits include:


Centralization of knowledge

Study results are gathered in a single, accessible place.

Preservation of learnings

Insights no longer fade away or get lost in silos.


Easier sharing

Teams can access data easily, promoting exchange and strategic alignment.

Efficiency gains

By avoiding unnecessary repetition of studies, you save time and resources while improving the quality of Usability Research deliverables.

Atomic Usability Research transforms how UX and product teams work, analyze, and collaborate.


By structuring data strategically, it gives new depth to user research — serving experiences that are ever more relevant and impactful.

A Methodology Suited to Contemporary Challenges

As digital experiences grow more complex and user expectations evolve rapidly, Atomic Usability Research addresses today’s challenges by offering essential flexibility and adaptability.


By structuring data modularly, this approach makes it easy to integrate new information or insights while preserving clear traceability of past decisions.

It also promotes a proactive stance, enabling teams to anticipate needs and behaviors based on an always-up-to-date knowledge base.


This ability to evolve with its environment makes Atomic Usability Research a powerful lever for maintaining durable competitiveness in the market.

Improving the ROI of Digital Research through User-Experience Knowledge

Improving the ROI of Digital Research through User Experience Knowledge

UX Research

Implementation of a Continuous User Experience Optimisation Solution:

  • Choose the right study design: User Research, Usability Research, quantitative, qualitative, or a combination tailored to your objectives

  • Embed interface-design teams in an iterative, collaborative workflow with UX Research experts

  • Integrate expert UX Research guidance both upstream and downstream of study activities


Atomic Usability Research

Deploy a tailored solution  to maximise the use of your digital research results:

  • Insight retention and capitalisation

  • Structured data organisation and management

  • Seamless sharing across all stakeholders

By combining UX Research with Atomic Usability Research, your organisation commits to a continuous-improvement dynamic for the user experience — durably maximising your return on investment.