Expertise in Usability Research: A Key Discipline
UXOP’s expert consulting in Usability Research plays a strategic role in the continuous optimisation of digital products. Its objective: to ensure excellence, efficiency, and relevance based on an in-depth, structured evaluation of the user experience.
This expertise makes it possible to detect
points of friction, identify areas for improvement, and steer design decisions using objective qualitative data.
It relies on proven methods for analysing behaviours, expectations, and usage. From the earliest project phases or when supporting existing products, UXOP
helps companies design intuitive, seamless, and appealing digital interfaces, truly aligned with user needs.
By placing the user at the heart of the process, every interaction becomes an opportunity to
create value, increase satisfaction, and build
loyalty.
This approach strengthens competitiveness,
performance, and capacity for innovation in a constantly evolving digital environment.
UXPrime — an Innovative, Cost-Effective Solution for Optimising the User Experience
In a context where digital interfaces evolve rapidly and user expectations are rising, companies need reliable, agile solutions to ensure a user experience that is effective, seamless, and differentiating.
UXPrime meets this need with a
comprehensive evaluation and optimisation solution, developed in partnership with
Toluna.
Designed by Usability Research specialists, it targets teams involved in the
design and improvement of digital interfaces.
Built to integrate naturally into projects, even in constrained environments, UXPrime makes it possible to quickly detect points of friction, validate design choices, and steer decisions based on concrete user feedback.
It combines methodological rigor with operational flexibility, providing customised, impartial, and directly applicable evaluation tools at every stage of the project.
On-Demand Expertise: Personalised Support
Our on-demand usability expertise program provides tailored support for your teams — internal or external — involved in designing, optimising or redesigning your digital interfaces.
The in-depth expertise of our Usability Research
specialists ensures responsive, flexible support, adjusted to every stage of your projects.
Whether through expert consulting or expert evaluation,
we step in to improve the user experience and strengthen the effectiveness of your digital solutions.
By aligning your objectives with user expectations, this program promotes continuous improvement and enables you to innovate while ensuring intuitive, efficient, and appealing interfaces.
User Experience and Customer Experience: Definitions, Roles, and Issues
In a digital context, user experience refers to the perceptions, emotions, and reactions of users when they interact with a website, an app, or any other digital system.
These perceptions depend on multiple factors such as usability, the seamlessness of navigation, content quality, and the effectiveness of features.
A well-designed user experience does not stop at providing an intuitive interface; it also plays a crucial role in customer loyalty and customer satisfaction.
User experience is an
essential component of the
customer experience, particularly in online commerce and
omnichannel customer journeys.
It nevertheless goes
beyond the digital realm, applying also to non-digital interactions, such as the use of a
physical product or a
service.
Thus, user experience contributes to building a
global, coherent, and engaging customer experience.
