After exploring various partnership options with several digital agencies, UXOP chose to collaborate with Toluna.
This partnership combines the respective expertise of Toluna and UXOP in UX Research, offering clients end-to-end support with agile, innovative research solutions  — both qualitative and quantitative  — for optimising and directing the user experience, in France and internationally.

Within this framework, UXOP works alongside Toluna’s UX Research Unit, bringing both its experience and the resources of its expert network.
A specialist in Usability Research, UXOP contributes to projects through specialised consulting, expert review, and user testing.

These interventions precisely identify usability issues and provide operational recommendations aimed at improving the quality of digital interfaces and the experience delivered to users.

This collaboration gave rise to UXPrime, a solution designed to make user experience optimisation fast, accessible, operational, and cost-effective.
It enables companies to obtain reliable, ready-to-apply results, facilitating effective adjustments and helping to sustainably strengthen the performance of their digital products and services.

Toluna helps the world’s leading brands make strategic decisions grounded in robust insights.

For 25 years, Toluna has supported organizations in maximising their impact through its advanced platform, a comprehensive suite of solutions, deep sector expertise, and access to a vast consumer panel.

Whether via a self-serve (DIY) approach or tailored support, Toluna’s solutions adapt to each company’s needs, timelines, budgets, and resources.

From creative testing to brand tracking, packaging optimisation, and e-commerce journey analysis, its range of solutions helps brands drive growth, amplify

impact, and improve business performance.

With 40+ offices worldwide and studies conducted in 70+ countries, Toluna partners with many of the world’s largest international brands. In 2024, the GRIT report ranked Toluna among the most innovative companies, confirming its leading-edge position and excellence in insights.

Thanks to the strategic acquisitions of MetrixLab, GutCheck, Harris Interactive, and Ku Run Data, Toluna has become a global reference in insights and is redefining industry standards.