For the customer experience to be seen as positive, you cannot just focus on the quality of it in the context of a one-off satisfaction survey or at the design stage.
The company should control the quality of the customers’ experience by continuously evaluating and optimising it in a comprehensive and objective manner.
Regardless of the number and types of channels, physical or virtual, the customer thinks in terms of the overall experience
and judges its quality on the ease and speed with which they reach their goal. The customer should not have to go through a disruptive experience.
Computers, tablets, smartphones, smart TVs, smart terminals, connected cars... Despite this wide range of mediums and user scenarios, the customer wishes to enjoy a simple, consistent, seamless and fluid experience.
Creating a positive customer experience has to be a constant and primary objective
due to the numerous advantages and benefits it brings to the company. This requires the active involvement
of all those who contribute to this core objective.
Designed to support this objective, UXOP developed
UXPack
an
innovative and attractive solution that
removes the most common obstacles
preventing companies from adopting a "truly" customer experience focused strategy.
UXPACK is a solution that is dedicated to the digital customer experience
although its model can be easily and logically applied to all customer experiences...